Industry Partner - Wendy Ferrill
Vice President, Worldwide Sales - Best Western Hotels & Resorts
Wendy Ferrill was named the Vice President of Worldwide Sales for Best Western Hotels & Resorts in October 2012. Ferrill is responsible for the managed sales strategy and business development worldwide. Ferrill joined Best Western in 2008 as Managing Director of Worldwide Sales. During her tenure, she has been instrumental in change management for the worldwide sales organization, which has lead to significant revenue growth for the brand. Ferrill’s 25 years of sales–leadership experience includes time at Wyndham International, Remington Hotels and Destination USA. In 2012, Ferrill was named one of the “Top 25 Extraordinary Minds in Sales and Marketing” by the Hospitality Sales and Marketing Association International (HSMAI). She is currently a member of the Board of Directors for Business Travel News and a former Board member for HSMAI; serving both the Americas Board and the Foundation. Ferrill attended the University of Arizona.