National Advisory Board

The National Advisory Board of the School of Hotel and Restaurant Management (SHRM) serves as the primary link between SHRM and our alumni, friends, and the business communities by providing a forum for the exchange of ideas and information between those engaged in the hospitality industry and the SHRM. In this way the curriculum, research and service activities of the School will be informed by those engaged in the industry, and our industry partners will understand the SHRM’s teaching, research, and service mission and accomplishments.

The goals and responsibilities of the National Advisory Board include raising community awareness of the need for private financial support within the school, advising the Dean and Executive Director on matters of concern to business and the community, and developing opportunities for business partnerships.

Current Board Roster, as of 9/29/14

Dr. Wanda Costen, Executive Director

Scott Adams ('00 BAILS)
Market Intelligence Committee
Assistant VP, Desert Area

Naveen Ahuja
Fundraising Committee
Vice President Sales
Hospitality Staffing Solutions

Kelly Balthazor ('92 HRM)
NAU Alum
Fundraising Committee
American Airlines Community Relations

John Cauvin
Executive Board Member
Marketing Intelligence Committee
Executive in Residence
MBA-h Program Director
Northern Arizona University
The W.A. Franke College of Business

Karen Churchard ('81 COM)
Market Intelligence Committee
Assistant Deputy Directory
Arizona Office of Tourism

Todd Davis ('85 HRM)
Fundraising Committee
Chief Information Officer
Choice Hotels International

Milt Ericksen
Executive Board Member
Student Connections Committee
Director of Outreach,
Marketing and Public Relations
Health and Nutrition Services
Arizona Department of Education

Joseph Fassler
Student Connections Committee
Glacier Park, Inc.
Viad Corporation

Jerry Ferrill ('91 HRM)
Branding Committee
Hormel Foods

Wendy N. Ferrill
Vice President, Worldwide Sales
Best Western International, Inc.

Peter Greene
Branding Committee
Which Wich Superior Sandwiches-AZ

Mark Grenoble ('83 MGT)
Executive Board Member
Market Intelligence Committee Lead
Enchantment Group

Steve Hart
Fundraising Committee
General Manager &
Regional Vice President
JW Marriott Desert Ridge Resort & Spa 

Dr. Eugene Hughes
President Emeritus, NAU
Ex-officio member

Mark Koehler
Executive Board Member
Fundraising Committee
Vice President
Operations & Finance, Americas
Four Seasons Hotels & Resorts

Tammy Ledyard ('01 HRM)
Executive Board Member
Student Connections Committee Lead
Management Recruiter
Pappas Restaurants

Paige Lund ('93 HRM)
Executive Board Member
General Manager
Renaissance Phoenix Downtown Hotel

Craig Mason
Market Intelligence Committee
Senior VP, Asset Management
Host Hotels & Resorts, Inc.

Michelle Mason ('92 HRM)
Hospitality Consultants
MM Hospitality

Robb McCreary
Branding Committee
Hotel Director
Talking Stick Resort

Bruce Mosby
Branding Committee
Mosby and Company, Inc.
dba Peet’s Coffee and Tea Shops

Anne Niemiec ('92 HRM)
Executive Board Member
Fundraising Committee Lead
National Director of Sales

Matthew Prausa ('13 HRM)
Student Connections Committee
Bench Manager
Marriott’s Desert Springs Villas I
Marriott’s Desert Springs Villas II

Fred Reese ('91 GBS)
Student Connections Committee
General Manager
Little America Hotel - Flagstaff

Peter Rice
Fundraising Committee
General Manager
Hyatt Regency Scottsdale  
Resort & Spa at Gainey Ranch

Rich Stark
Chair of Executive Board
Branding Committee
Chief Executive Officer
New York Pizza Dept.

Keith Underwood
Market Intelligence Committee
Marcus & Millichap

Dennis Vollink
Market Intelligence Committee
Drury Southwest, Inc.

Mary Weinman
Branding Committee
Weinman and Associates

Student Board Officers
Matt Grogan–President
Jonathan Jackson–Vice President
Lindsay Kincade–Treasurer
Tyler Roberts–Secretary

National Advisory Board Members

Scott Adams, Assistant VP, Desert Area, Ecolab

Scott Adams has worked at Ecolab for the past 18 years. He currently serves as Assistant Vice President for the Desert Area.

In his role, Adams oversees all field and sales associates throughout the states of Arizona, New Mexico and the cities of Palm Springs and El Paso. He is passionate about people and his number one goal is to help associates reach their potential and beyond.

When he is not working, Adams enjoys spending time with his wife (Jen) and their four children. He enjoys most sports and outdoor activities and on many weekend nights you can find him shooting (with his camera) Rock Stars from the pit.

Wendy Ferrill, Vice President, Worldwide Sales, Best Western International

Wendy Ferrill was named the Vice President of Worldwide Sales for Best Western International in October 2012. Ferrill is responsible for the managed sales strategy and business development worldwide. Ferrill joined Best Western in 2008 as Managing Director of Worldwide Sales. During her tenure, she has been instrumental in change management for the worldwide sales organization, which has lead to significant revenue growth for the brand. Ferrill’s 25 years of sales–leadership experience includes time at Wyndham International, Remington Hotels and Destination USA.  In 2012, Ferrill was named one of the “Top 25 Extraordinary Minds in Sales and Marketing” by the Hospitality Sales and Marketing Association International (HSMAI).  She is currently a member of the Board of Directors for Business Travel News and a former Board member for HSMAI; serving both the Americas Board and the Foundation.  Ferrill attended the University of Arizona.

Peter P. Greene, Owner, Which Wich Superior Sandwiches-AZ

Currently Greene is the Which Wich Franchisee in Phoenix, Arizona. Greene and his team have opened 5 locations over the last 18 months.

Prior to being a Which Wich Franchisee, Greene was Vice President of Development for Murphy Oil. Murphy is a global oil company operating 1,100 gasoline and convenience store locations in the US. Over 95% of the locations are co-located with Walmart, their strategic partner. During his tenure with Murphy, Greene managed the relationship between the two companies. He was personally recognized by both the CEO of Walmart and the CEO of Murphy as the key driver who improved and expanded the long-term relationship between the two companies. 

Before working for Murphy Oil, Greene held several positions within TravelCenters of America (TA), the country’s largest full service truck stop and travel center chain. At TA, Greene played a significant role in facilitating the company’s growth during his 12-year tenure. During this period, TA grew from $400 million to $7 billion in revenue. The number of TA employees grew from 4,000 to more than 20,000. Greene played a significant role in developing the food division of the company. TA operated multiple QSR brands (225 locations) (Burger King, Subway, Popeyes, Pizza Hut, Taco Bell, Arby’s, Starbucks, Seattle’s Best Coffee, Blimpie, and Quiznos). In addition, TA also operated over 200 24-hour table serve restaurants. Greene was one of four members of the executive team which successfully sold the company for $2 Billion- after 15 months of marketing—the culmination of twelve years of steady revenue and EBITDA growth. 

From 2001 to 2008, he served as executive vice president of real estate acquisition and development at TA, where he was responsible for the franchising, real estate, construction, design, environmental and the maintenance department. The fuel and non-fuel procurement departments also reported to Greene and they were responsible for buying more than $4 billion annually in products. Greene also worked with TA senior executives and the board of directors to provide strategic direction for the company. 

Before his promotion to the executive vice president position at TA, Greene served as regional vice president of operations for the organization from 1998 to 2001. During this time, he was responsible for operating 17 travel centers in a region stretching from Detroit to Denver. Under Greene’s leadership, the revenue of the region reached nearly $500 million per year. 

Greene also served as the director of real estate for TA from 1996 to1998. During this time, he worked with senior management to develop a five-year strategic plan for company growth, as TA was at a competitive disadvantage in the market place due to its small size. Greene played an instrumental role in TA’s acquisition of the National Auto Truckstops chain, helping to expand the company’s presence significantly in the industry. 

Prior to working with TA, Greene was employed by Tosco, where he served as director of real estate and retail district manager of operations during his two years with the company. Greene also held various positions at British Petroleum including western region coordinator, manager of strategic planning, manager of real estate services and franchise development manager. 

Greene earned a bachelor’s degree in political science from Pennsylvania State University, with a minor in business administration. Greene is heavily involved with a number of non-profit groups during his free time.

Dr. Eugene Hughes, President Emeritus, NAU

Dr. Eugene Hughes had a career in higher education spanning over 40 years. That included teaching mathematics at Kansas State University, Chadron State College, George Peabody College of Vanderbilt University, and Northern Arizona University.

His administrative experience was at George Peabody College of Vanderbilt University, Chadron State College, Northern Arizona University, Wichita State University and Eastern Kentucky University. During his years at NAU, Hughes identified NAU's niches as being the state's premier undergraduate residential university.

Research was focused on the natural environment of the Colorado Plateau and other selected areas. NAU continued to work closely with K-12 school systems and developed close working relationships with community colleges. Significant efforts were devoted to working with Native American tribes and enrolling Native American students. In addition, NAU moved to develop nationally recognized unique programs through its Center for Excellence in Education, the School of Hotel and Restaurant Management and its Inn at NAU, NAU Yuma, the Tozan Kiln, the Southwest Forest Science Complex, and through the NAU satellite and microwave television network, NAU-net.

A few of his notable awards include being named President Emeritus of both NAU and Wichita State University, Professor of Mathematics Emeritus at NAU, recipient of the Arizona Board of Regents Medal, Flagstaff Citizen of the Year (1988), and Outstanding Kansas Citizen of the Year (1998).

Hughes is past-Chair of the Amtrak Customer Advisory Committee, past Co-President of the St Vincent de Paul Society, and is currently a member of the Advisory Board of Sunwest Bank. Hughes has also been commissioned a Kentucky Colonel and an Admiral in the Great Navy of the State of Nebraska by those state's governors.

Gene and his wife Margaret Ann have six grown children, 14 grandchildren and 3 great grandchildren.

Paige Lund, General Manager, Renaissance Phoenix Downtown Hotel

Paige Lund is the General Manager of the Renaissance Phoenix Downtown Hotel. A member of the Marriott group, Renaissance Phoenix Downtown Hotel provides a distinctive urban retreat combining the body of a full-service business and convention facility with the soul of a boutique hotel.

As General Manager, Lund oversees all operations for the 520-room Renaissance Brand hotel including Marston’s Café, ICON Lounge and 60,000 square feet of meeting and function space.  She enjoys serving the community and contributes to the Arizona Lodging and Tourism Association Board, City of Phoenix Tourism and Hospitality Advisory Board, Northern Arizona University School of Hotel and Restaurant Management National Advisory Board, the Downtown Phoenix Partnership Board and is also member of AzLTA Women in Lodging.

Lund is a graduate of Northern Arizona University and remains active in educating and developing the next generation of hospitality professionals.  With a strong spirit to serve, Lund is passionate about giving back.  The Renaissance Phoenix Downtown Hotel has partnered with and supported many local organizations such as Best Buddies of Arizona, Children First Academy, St. Mary’s Food Bank, Phoenix Crisis Nursery, Downtown Phoenix Partnership, Kitchen on the Street and O’Connor House to name a few.

Prior to her career at Marriott, she was the General Manager of The Sheraton Crescent Hotel, the Vice President of Lodging for The Canyons Ski Resort, the General Manager of The Wigwam Golf Resort & Spa and served in executive positions with Westin Kierland Resort and Spa and The Boulders Resort and Golden Door Spa. She resides in Phoenix, Arizona with her husband and three children.

Peter Rice, General Manager of Hyatt Regency Scottsdale Resort & Spa @ Gainey Ranch

Peter Rice is General Manager of Hyatt Regency Scottsdale Resort & Spa @ Gainey Ranch.  Rice is responsible for the overall management of the 493 room, world-class resort, featuring 70,000 square-feet of total indoor and outdoor meeting space.

His career with Hyatt Hotels & Resorts began 28 years ago, in 1986, as an Assistant Room Service Manager at the Hyatt Regency Grand Cypress Resort in Orlando, Florida.   His initial training led him to many positions of responsibility within Hyatt, including six years in food and beverage, Director of Operations at Hyatt Regency Scottsdale Resort & Spa for two years, followed by General Manager of the Hyatt Regency Irvine and most recently, the Hyatt Regency Santa Clara in California.

Rice graduated from Florida State University with a Bachelor of Science degree in Business Administration, majoring in Hospitality Administration.  He, his wife, Nancy, and daughter, reside in Scottsdale.